How much should a small business spend on digital marketing?

Most successful small businesses invest 7-12% of revenue in marketing, with digital comprising 60-80% of that budget. The exact amount depends on your industry, competition level, and growth goals. A good consultant will help you determine the right investment level based on your specific situation.

How long does it take to see results from digital marketing?

PPC campaigns can show results within days, while SEO typically takes 3-6 months for significant improvements. The key is setting proper expectations and focusing on metrics that matter for your business goals. Quick wins in PPC can fund longer-term SEO investments.

Should I hire a specialist or generalist consultant?

For small businesses, a generalist with strong foundational skills across SEO, PPC, and conversion optimization often provides better value than multiple specialists. Look for someone who understands how all pieces work together to drive business results.

What's the difference between a consultant and an agency?

Consultants typically offer more personalized service, faster implementation, and lower costs. Agencies provide more resources and team depth but often at higher costs and with less direct access. For most small businesses, a skilled consultant offers the best balance of expertise and affordability.

How do I measure ROI from digital marketing consulting?

Track metrics that directly tie to business outcomes: leads generated, conversion rates, customer acquisition cost, and lifetime value. Your consultant should help you set up proper tracking and provide regular reports showing how marketing investments translate to business growth.

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