Stop wasting ad spend on clicks that never convert. Ali Dahmash is a certified PPC advertising expert and Google Ads consultant with 15+ years of experience managing $5M+ in paid media across Google, Meta, LinkedIn, and Microsoft Advertising. He helps businesses across the US cut cost-per-lead by 30–50%, improve ROAS, and build campaigns that bring customers who actually buy.
Every PPC engagement covers the full management cycle — not just campaign setup and reporting.
Before changing anything, I audit your existing campaigns to find wasted spend, weak ad copy, poor targeting, and structural issues. Most accounts have 30–50% of budget going to clicks that have never converted. Identifying and eliminating that waste funds the improvements that actually grow revenue. If your campaigns are getting clicks but no leads, read the full breakdown of why Google Ads aren't converting and how to fix it.
I build keyword lists around buying intent rather than search volume, using the right match types to balance reach with precision. This typically reduces irrelevant clicks by 20–40% in the first 30 days.
Multiple headline and description variants are written and tested per ad group. Performance data drives continuous rotation toward higher click-through and conversion rates — not gut feel or guesswork.
Campaigns are segmented by demographic, in-market, custom intent, and remarketing lists so budget concentrates on users most likely to convert. For Meta campaigns, I implement server-side tracking via Conversions API to recover conversion data lost to iOS privacy restrictions.
Smart Bidding strategies are calibrated to your specific conversion goals. I monitor performance daily and adjust bids, budgets, and targeting based on what the data shows — not what the platform recommends automatically, which is often self-serving.
Accurate measurement is the foundation of every optimization decision. I set up or audit your conversion tracking, link GA4 to Google Ads, and implement Conversions API where applicable to recover attribution accuracy lost to browser restrictions and iOS changes. Learn more about proper GA4 setup for marketing attribution.
You receive a clear monthly report covering cost-per-click, conversion rate, cost-per-acquisition, and ROI — with plain-English commentary on what improved, what needs work, and what's planned next. No vanity metrics, no spin.
Intent-based ads targeting users actively searching for your product or service. Google Search is the highest-converting paid channel for most B2B and e-commerce businesses because visitors arrive with explicit purchase or research intent. I manage campaigns from keyword research through to landing page recommendations and conversion tracking setup.
AI-powered campaigns that serve ads across Search, Display, YouTube, Gmail, and Maps from a single campaign. Performance Max requires careful setup of audience signals, asset groups, and negative keyword lists to prevent Google's automation from wasting budget on low-intent impressions. Read my guide on Google Performance Max features and targeting to understand the nuances.
Audience-targeted campaigns using interest, demographic, and lookalike targeting. Strong for B2C, e-commerce, and local service businesses. I implement server-side Conversions API tracking to maintain attribution accuracy under iOS restrictions — recovering an average of 30–40% of conversion signals that pixel-only tracking misses. See how Meta attribution changes affect strategy.
Often overlooked, Microsoft Advertising typically delivers CPCs 20–40% lower than Google with strong reach among the 35+ and B2B demographic. For most clients, it adds 10–20% more conversions at a lower marginal cost — a high-ROI addition to any Google Ads strategy.
See the full breakdown in the proven results case studies and client case studies.
Running PPC and SEO as separate channels managed by separate people is one of the most common and costly mistakes in digital marketing. PPC data reveals which keywords and landing page messages convert — insights that take 12+ months to gather through organic testing alone. SEO compounds over time, reducing your cost-per-acquisition as organic traffic grows. Together, they create a flywheel that gets more efficient with every dollar spent. Learn more about how PPC is changing in 2025 and why integrated strategy matters more than ever.
Most businesses start effectively with $2,000–$5,000 per month in ad spend. The right budget depends on your industry's average CPC, keyword competition, and revenue goals. I'll recommend a budget based on your specific market — not a generic number that works for no one in particular.
Initial data appears within the first week. Meaningful optimization takes 2–4 weeks as bidding algorithms gather conversion data. Most clients see significant cost and quality improvements within 60–90 days as targeting is refined from real performance data rather than initial estimates.
Yes — and it's often faster than starting from scratch. Most inherited accounts have identifiable waste: irrelevant keywords, wrong match types, weak ad copy, or missing negative keyword lists. I typically reduce wasted spend by 20–40% in the first 30 days while improving lead quality.
As an independent consultant, you work directly with the person managing your campaigns — not a junior account manager handing your account off to someone else. My fee is a flat monthly rate, not a percentage of ad spend, so my incentives are aligned with improving your ROI rather than increasing your budget.
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