How have iOS updates affected Meta Ads attribution?

iOS 14.5+ App Tracking Transparency limits Meta's tracking capabilities, resulting in shorter attribution windows (7-day click, 1-day view), smaller custom audiences, and up to 72-hour reporting delays.

What is the Meta Conversions API and why is it important?

The Conversions API sends conversion data directly from your server to Meta, bypassing browser-level tracking limitations. It improves attribution accuracy by 20-30% compared to pixel-only tracking.

How can I improve Meta Ads performance in 2025?

Focus on broader targeting instead of narrow audiences, implement Conversions API, prioritize creative testing (especially video/Reels), use value-based optimization, and combine Meta attribution with GA4 and incrementality testing.

Is Meta advertising still effective after privacy changes?

Yes. Brands that adapt their strategies — using broader targeting, strong creative, retention campaigns, and robust measurement — are still achieving strong ROAS from Meta advertising.

How to Adapt to Meta Ads Attribution Changes

Meta Ads attribution changes impacting campaigns? Discover strategies to adapt tracking and maintain ROI. Get expert tips now.

If you need help adapting your paid advertising strategy, consider PPC consulting services in Tampa for expert guidance.

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