When this client came to Ali Dahmash, their digital marketing had stalled. They were generating some organic traffic but converting very little of it. Paid search campaigns were running but not producing a return worth the spend. Revenue had plateaued despite a product with clear market demand.
The core problem was a disconnect between traffic and intent. The business was attracting visitors who weren't ready to buy, and the campaigns weren't structured to reach people who were. There was no coordinated strategy connecting the SEO work to the paid efforts — each channel was operating independently without a shared conversion objective.
The approach was to build a combined SEO and PPC strategy centered on commercial intent. Rather than targeting broad, high-volume keywords, the focus shifted to terms that indicated purchase readiness — people who were actively comparing options, looking for pricing, or searching for specific solutions.
On the SEO side, this meant restructuring content around bottom-of-funnel topics and building topical authority to support them. On the PPC side, it meant rebuilding campaign structure around intent stages, tightening audience targeting, and eliminating spend on traffic that historically never converted.
The SEO work began with a full technical audit to remove friction — page speed issues, crawl errors, and thin content that was diluting the site's authority. From there, a content strategy was built around the keyword clusters most likely to drive qualified traffic. Each piece of content was mapped to a specific stage of the buying process.
In parallel, the Google Ads campaigns were restructured from the ground up. Ad groups were rebuilt around tightly themed keyword sets. Ad copy was rewritten to match the search intent of each group. Landing pages were redesigned to reduce friction and align with the specific promise made in the ad. Conversion tracking was audited and corrected to ensure accurate attribution.
The two channels were coordinated deliberately — keyword performance data from PPC informed which organic content topics to prioritize, and growing organic rankings reduced dependence on paid traffic for high-cost terms over time.
250% revenue growth in 6 months.
The combined SEO and PPC approach compressed the timeline significantly. PPC delivered measurable results within the first few weeks while SEO built compounding organic momentum. By month six, the business had transformed its digital marketing from a cost center into its primary growth channel.
If your business has traffic but not enough conversions, or campaigns that spend without returning, the underlying problem is usually fixable. Book a free consultation and let's build a strategy that works for your goals.
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